69 Best Financial Services Startups in United States to Watch in 2024

Affirm is a financial technology services company offering installment loans to consumers at the point of sale.

Total Raised: $2420.00M

Last Funding: $500.00M (Series G)

Stripe is a financial technology company providing software that allows businesses and individuals to make and receive online payments.

Total Raised: $1590.00M

Last Funding: $600.00M (Unknown)

Finix is a full-stack payment processor that develops a payment processing platform for businesses.

Total Raised: $157.50M

Last Funding: $75.00M (Series C)

Redaptive is a SaaS tool for energy efficiency developed for commercial and industrial customers.

Total Raised: $256.60M

Last Funding: $100.00M (Unknown)

Yellow Card is the largest and only licensed Stablecoin on/off ramp on the African continent.

Total Raised: $89.50M

Last Funding: $33.00M (Series C)

Developer of an AI-powered support automation platform intended to transform the modern workplace. The company's platform offers data integration with a cloud application, data mining, data capturing and provides unified and immediate access to anywhere in the database, enabling companies to access their information instantly and empowers teams to have instant access to the knowledge they need to do their best work.

Total Raised: $77.20M

Last Funding: $26.00M (Series D)

Harness provides a delivery-as-a-service platform for engineering and DevOps.

Total Raised: $365.00M

Last Funding: $230.00M (Series D)

Parafin is a San Francisco-based company founded by Ralph Furman.

Total Raised: $93.00M

Last Funding: $93.00M (Debt Financing)

Kick is self-driving bookkeeping for the modern business owner. Minimize audit risk, put your books on autopilot and only pay when you save: https://kick.co Kick is based in Palo Alto, California.

Total Raised: $9.00M

Last Funding: $9.00M (Seed)

Payoneer is a New York City-based company founded in 2005 by Yuval Tal.

Total Raised: $39.00M

Last Funding: $8.00M (Series B)

Autobooks is a Detroit-based developer of an integrated payments and accounting platform.

Total Raised: $87.00M

Last Funding: $50.00M (Series C)

Talos Trading is a developer of institutional-grade technology infrastructure for digital assets trading and support for the full lifecycle of that trading, including price discovery, execution, and settlement.

Total Raised: $105.00M

Last Funding: $105.00M (Series B)

Deel is a technology company offering a human resources management system solution for businesses working with global remote contractors.

Total Raised: $14.15M

Last Funding: $14.00M (Unknown)

Melio is a payment platform that allows small- and medium-sized businesses to make payments to other companies electronically.

Total Raised: $0.66M

Last Funding: $0.66M (Pre Seed)

Plaid is a company providing businesses with tools and access to develop a digital financial system. Plaid was acquired by Visa in January 2020.

Payable is a San Francisco-based company founded in 2013 by Kyle Kilat, Tad Milbourn and Peter Terrill.

Cashvue is a Seattle-based company founded in 2017.

Bitwal is a San Francisco-based company founded in 2013.

AuditFile is a company founded in 2011 by Steven Bong, Kevin Bong and Gary Bong.

Abacus Labs company developing Abacus, a mobile application for simplifying expense-management system for employees and managers. It participated in the W14 cohort of Y Combinator.

Arc is the full-service finance platform for SaaS, providing software startups with the customized financial products they deserve.

Pepper is a financial analytics platform that gives modern businesses a new perspective on their financial health.

Credit Karma is a personal finance company providing finances and credit information to improve its members financial standing.

Gusto is a company providing a cloud-based payroll, benefits, and human resources management platform.

Officengine is a company founded in 2014 by Matt Hilton.

Monchilla is a company founded by Nanjuan Shi.

ModoPayments is a company founded in 2010 by Bruce Parker, Erich Schulz and Sam Brown.

GrantIQ is a company founded in 2013 by Darren Rush.

AvidXchange is a company developing accounts payable and on-demand invoice management solutions software.

Founded in 2013 in NYC, iCapital Network is the leading global financial technology company powering the world's alternative investment marketplace. It has transformed the way the wealth management, banking, and asset management industries facilitate access to private markets investments for their high-net-worth clients by providing intuitive, end-to-end technology and service solutions. Wealth management firms use iCapital's solutions to provide clients with quality funds at lower minimums and simplified digital workflows. Asset managers and banks leverage iCapital's technology to streamline and scale their private investments operational infrastructure. Additionally, the iCapital 'flagship' platform offers financial advisors and their high-net-worth clients access to a curated menu of private equity, private credit, hedge funds, and other alternative investments to help meet their investing needs for return and diversification. iCapital's research and diligence team offers robust analysis alongside the firm's extensive suite of advisor education, compliance, portfolio management, and portfolio analytics tools and services. iCapital was recognized on the Forbes FinTech 50 list in 2018, 2019, 2020 and 2021, the Forbes America's Best Startup Employers in 2021, and MMI/Barron's Industry Awards as Solutions Provider of the Year in 2020. As of May 31, 2021, iCapital Network has more than 400 employees and services $75 billion in global client assets across more than 750 funds.

Blend invites companies that service the mortgage industry to sell digital tools--APIs--through its platform.

Public.com is a New York City and Copenhagen-based developer of an investing and social media platform which offers commission free investing with a social community around it.

Udemy is an online learning and teaching marketplace with over 80,000 courses and 24 million students.

BloXroute is a blockchain scalability infrastructure service called a Blockchain Distribution Network (BDN). It is a layer-0 infrastructure that sits beneath the blockchain layer and does not require changes to consensus or protocol of the blockchain with the goal of increasing block propagation speed and efficiency.

DYdX is a company that has a decentralized trading platform for margin trading, borrowing, and lending.

A bank offering online banking services with no user no bank fees, and an option to receive direct deposit up to two days early. Chris Britt and Ryan King founded Chime in 2013, and the company is headquartered in San Francisco, California.

Varonis Systems is a New York City-based cybersecurity company providing solutions for data governance for financial services, healthcare, energy, manufacturing, and technology companies.

Baobab Group is a Paris-based digital finance company offering financial inclusion products for the African and Chinese markets.

Quizzle is a Detroit-based company founded in 2008.

Behavioral Signals is a company developing emotionally intelligent voice engine for building virtual assistants.

A for-profit blockchain-as-a-service software company aiming to help solve extreme poverty.

Notional is a protocol on Ethereum that facilitates fixed-rate, fixed-term crypto asset lending and borrowing through a financial instrument called fCash.

Cobalt GP provides portfolio management, investor relations, and benchmarking software solutions to private equity and venture capital firms.

Citadel is a financial institution founded in 1990 by Kenneth C. Griffin.

Serum is a decentralized exchange (DEX) and ecosystem that brings unprecedented speed and low transaction costs to decentralized finance (DeFi).

A software company with a focus on developing financial solutions.

MasterCard is an american multinational financial services corporation founded in 2000.

Fabric Insurance is a Brooklyn-based digital insurance broker.

Western Union is an american financial services and communications company founded in 1851 by Ezra Cornell, Jeptha Wade, Hiram Sibley and Samuel L. Selden.

Papaya is a Los Angeles-based financial services company founded in 2016.

Portal is a financial internet application built on Bitcoin.

Empower Finance is a San Francisco-based company founded by Justin Ammerlaan.

Brex is a credit card company that issues corporate credit cards with no security deposit.

A company offering a platform for financial technology, investing, and cryptocurrency for consumers.

Prosper is an online peer-to-peer lending marketplace connecting people who want to borrow money with individuals and institutions who want to lend money.

A microventure capital firm in Arizona that focuses on early-stage investments in the software, consumer, and fintech industries

Amplitude is a San Francisco-based software development company providing product analytics software for web and mobile software.

Payscale is a Seattle-based company founded in 2002.

Mercury is a company making banking products for startups based in San Francisco and backed by a16z.

NerdWallet is a San Francisco-based provider of financial information, offering consumers personalized advice to help them make money decisions.

Cedar is a company founded in 2016 by Arel Lidow.

Kiavi, formerly LendingHome, is a mortgage lender based in San Francisco, CA.

M1 Finance is a neobank based in United States offering Personal accounts including a debit card, with all transactions being managed from an iPhone or Android application. M1 Finance currently accepts to open mobile bank accounts for residents of United States.

SmartAsset is a financial technology company that provides automated personalized financial advice. It participated in the S12 cohort of Y Combinator.

Forge, formerly Equidate, is a company that offers a marketplace for private stock liquidation.

Xoom is a San Francisco-based company and digital money transfer provider. The company was acquired by Paypal in November 2015 and is now offered as a PayPal service.

A software company making a workplace email communication platform for remote and office work.

A company providing businesses a way to streamline their finances and access new credit lines.

Chipper is the largest mobile cross-border money transfer platform in Africa.