69 Best Finance Startups in United States to Watch in 2024

Celo is an open platform that offers financial tools to mobile phone users.

Autobooks is a Detroit-based developer of an integrated payments and accounting platform.

Payoneer is a New York City-based company founded in 2005 by Yuval Tal.

Platform that provides financial solutions to startups by enabling access to funds as they grow.

Multis is a company that has created a cryptocurrency bank for companies. It was founded in 2018 and is located in San Francisco, California.

Software company and its web and mobile application for managing personal and business expenses

Rebel is a company founded in 2023 by Marc Benioff.

Papaya is a Los Angeles-based financial services company founded in 2016.

Juniper Square is a San Francisco-based company.

Cleo is a fintech company providing an application for personal finance management.

Rarible is an NFT marketplace and issuance platform that allows users to create and sell digital collectibles secured with blockchain.

Vouch is an insurance company for startups.

Lendtable gives cash advances to help individuals get their employer 401(k) match.

Morty is a New York-based company founded in 2015 by Adam Rothblatt, Nora Apsel and C. Brian Faux.

Dispatch is a New York-based company founded by Alex Godin.

Arc is the full-service finance platform for SaaS, providing software startups with the customized financial products they deserve.

Wellth is a company founded in 2014 by Will Green.

BitGo is a financial services company in  California that focuses on financial services, providing clients with security, custody, and liquidity solutions.

Coin was a company offering a payment device that allowed users to store multiple debit, credit and membership card numbers in a piece of plastic used for magnetic stripe and NFC tap-to-pay purchases.

Stripe is a financial technology company providing software that allows businesses and individuals to make and receive online payments.

The leading clientflow management platform that makes it easy for independent businesses to professionally sell and deliver their services online

Guideline 401(k). Helping people save for a better future. Guideline is the only 401(k) provider that doesn't charge participants any fees on investments, regardless of the value of their assets or retirement account balance. And for employers, Guideline charges a low, flat rate fee per participant, in contrast to the asset-based fee model predominant in the industry. By offering a full-stack solution that automates plan administration and compliance, the Guideline team is combatting what's unfortunately become the retirement industry status quo -- legacy providers have put profit over the interests of employees, abandoning the goal of the program in the first place: to give employees the opportunity to save as much as possible for retirement.

A company offering live streaming and on-demand fitness classes for users in their homes that is headquartered in New York City.

Payable is a San Francisco-based company founded in 2013 by Kyle Kilat, Tad Milbourn and Peter Terrill.

Rho is a New York-based digital banking service for entrepreneurs.

An insurance technology company utilizing technology, design and data to humanize health care. and offer health insurance.

Truework is an HR tool that automatically responds to lenders, landlords, and others who need to verify employment.

Pepper is a financial analytics platform that gives modern businesses a new perspective on their financial health.

Funding Circle is a San Francisco-based multinational peer-to-peer lending marketplace

Melio is a payment platform that allows small- and medium-sized businesses to make payments to other companies electronically.

A software company with a focus on developing financial solutions.

RaiseMe is a San Francisco-based company.

Sertifi is a Chicago-based company founded in 2008.

Perpay is a Philadelphia-based financial technology company developing e-commerce financing solutions for payments for businesses and consumers.

Reorg Research has quickly grown to become an industry-leading provider of real-time news, commentary and analysis on issues affecting the distressed debt, event-driven and leveraged finance markets. Our mission is to provide independent, insightful and timely market intelligence and analysis to our subscribers so they can make better business and investment decisions. We provide real-time access to financial information that drives investment decisions and market perspectives. From there, we built a dedicated editorial team of journalists, former lawyers and investment bankers to leverage our proprietary technology to provide a comprehensive view of the situations that our subscribers care about. Our subscribers include hedge funds, law firms, investment managers and investment banks across the U.S. and Europe.

MasterCard is an american multinational financial services corporation founded in 2000.

WellPaid is a San Diego-based company.

Officengine is a company founded in 2014 by Matt Hilton.

Visa is a global payments technology company that connects consumers, businesses and banks in more than 200 countries and territories worldwide.

Making sure small businesses don't run out of cash

A mobile application allowing service professionals and entrepreneurs run their business from their smartphones

Staax is a San Francisco-based peer-to-peer lending and payment platform allowing users to purchase and send fractional shares of stocks.

Monchilla is a company founded by Nanjuan Shi.

ModoPayments is a company founded in 2010 by Bruce Parker, Erich Schulz and Sam Brown.

Western Union is an american financial services and communications company founded in 1851 by Ezra Cornell, Jeptha Wade, Hiram Sibley and Samuel L. Selden.

Zero Hash is a financial services company specializing in digital assets-as-a-service technology.

GrantIQ is a company founded in 2013 by Darren Rush.

Polygon.io is a company founded in 2016 by Quinton Pike.

SmartAsset is a financial technology company that provides automated personalized financial advice. It participated in the S12 cohort of Y Combinator.

An insurance technology company offering a platform for comparing and purchasing automobile and property insurance.

Forge, formerly Equidate, is a company that offers a marketplace for private stock liquidation.

Taulia is a company which provides working capital management and electronic invoicing services for supply chain companies.

AvidXchange is a company developing accounts payable and on-demand invoice management solutions software.

Portal is a financial internet application built on Bitcoin.

Founded in 2013 in NYC, iCapital Network is the leading global financial technology company powering the world's alternative investment marketplace. It has transformed the way the wealth management, banking, and asset management industries facilitate access to private markets investments for their high-net-worth clients by providing intuitive, end-to-end technology and service solutions. Wealth management firms use iCapital's solutions to provide clients with quality funds at lower minimums and simplified digital workflows. Asset managers and banks leverage iCapital's technology to streamline and scale their private investments operational infrastructure. Additionally, the iCapital 'flagship' platform offers financial advisors and their high-net-worth clients access to a curated menu of private equity, private credit, hedge funds, and other alternative investments to help meet their investing needs for return and diversification. iCapital's research and diligence team offers robust analysis alongside the firm's extensive suite of advisor education, compliance, portfolio management, and portfolio analytics tools and services. iCapital was recognized on the Forbes FinTech 50 list in 2018, 2019, 2020 and 2021, the Forbes America's Best Startup Employers in 2021, and MMI/Barron's Industry Awards as Solutions Provider of the Year in 2020. As of May 31, 2021, iCapital Network has more than 400 employees and services $75 billion in global client assets across more than 750 funds.

Blend invites companies that service the mortgage industry to sell digital tools--APIs--through its platform.

Cedar is a company founded in 2016 by Arel Lidow.

Cadre is a New York City-based company which lets people invest in commercial and residential real estate.

Public.com is a New York City and Copenhagen-based developer of an investing and social media platform which offers commission free investing with a social community around it.

M1 Finance is a neobank based in United States offering Personal accounts including a debit card, with all transactions being managed from an iPhone or Android application. M1 Finance currently accepts to open mobile bank accounts for residents of United States.

FutureFuel.io provides a platform to help employees pay down their student debts.

Possible Finance offers an alternative to payday loans.

Investing tool and Public Benefit Corporation that emphasizes social responsibility.

Gauntlet is a New York-based software development company and DeFi-native economic research firm.

Found is a San Francisco-based company.

A federally regulated financial exchange that allows investors to trade directly on the anticipated outcome of future events. It was founded in 2019 and is located in New York, New York. 

Tech company solving bookkeeping for startups and small businesses

Coalition is a San Francisco-based cyber insurance and security company developing insurance products to help businesses manage their cyber risk.

Developer of an online real estate platform designed to help renters transition to homeownership.