Ceres Agri-Tech, established in 2018, is a venture capital fund focused on early-stage agritech and AI investments. Partnering with five leading UK universities and three top agricultural research institutes, Ceres provides funding and commercialization expertise to researchers, helping them turn ideas into market-ready solutions. Supported by a £4.8 million grant from Research England's Connecting Capability Fund, Ceres aims to drive agritech innovation in the UK through collaboration between academia and industry. One of their notable investments is FruitCast.