52 Best Sportstech Startups in UK to Watch in 2024

The Definitive Seedtable Ranking of Sportstech Startups in UK

We track 18,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

The Seedtable database reveals 52 startups in UK and in the Sportstech industry, who have collectively secured $1.1B in funding with the average funding per startup standing at $21.7M. Seedtable has compiled profiles on 19 founders and executives for these startups.

Last update to the database: Sep 24, 2024. See changelog.

Displaying 52 out of 52 Companies


 
Company
Score
FundingInvestorsEmployeesIndustriesBusiness ModelLocationLikely To OutsourceContact
Castore
Castore
Performance sportswear brand.
60
$251M Series D
7
11 - 51
Sportstech
London, UK
Cybersecurity, Branding, Management Consulting, Sales, Hi...
w*********e@castore.co.uk
Let’s Do This
Let’s Do This
Marketplace for endurance events worldwide.
50
$60.0M Series B
101 - 251
Sportstech
London, UK
Hiring, Marketing, Software Engineering, Cybersecurity, B...
s*m@letsdothis.com
Fnatic
Fnatic
Professional video gaming team comprising international players who compete for a living.
48
$29.0M Unknown
1
51 - 101
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
s*m@fnatic.com
Quell
Quell
Fitness game developers.
44
$12.7M Series A
4
11 - 51
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
c*****n@playquell.com
Excel Esports
Excel Esports
Gaming organization competing in global esports tournaments.
43
$23.8M Unknown
11 - 51
Sportstech
London, UK
Marketing, Software Engineering, Marketing, Branding, Man...
t*m@xl.gg
Playermaker
Playermaker
Platform offering coaching enhancement solutions for football academies.
43
$40.0M Unknown
51 - 101
Sportstech
London, UK
Marketing, Software Engineering, Marketing, Branding, Man...
g*y@playermaker.com
TagPay
TagPay
Platform connecting all stakeholders in the sport industry through Fit Tech and FinTech data.
43
$30.6M Unknown
11 - 51
Sportstech
London, UK
Marketing, Software Engineering, Marketing, Branding, Man...
Classic Football Company
Classic Football Company
Vintage football apparel seller.
41
$38.5M Series B
1
51 - 101
Sportstech
Manchester, UK
Marketing, Software Engineering, Marketing, Branding, Man...
MindLabs
MindLabs
Platform offering live mental health support.
41
$5.3M Unknown
2
1 - 11
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
a***n@wearemindlabs.com
FitXR
FitXR
Platform that offers immersive virtual reality fitness classes to make exercise engaging and accessible.
37
$7.5M Unknown
1
51 - 101
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
s******e@fitxr.com
Terra
Terra
Platform enabling easy connectivity between apps and wearable devices.
37
$2.9M Seed
4
11 - 50
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
r***f@tryterra.co
Eastnine
Eastnine
Platform committed to eliminating excuses from daily fitness routines.
37
$2.6M Seed
2
1 - 11
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
l***********t@easyarr.se
Eterlast
Eterlast
Building web3 games and experiences for Sports and Entertainment brands.
37
$3.7M Unknown
3
11 - 51
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
m**********o@eterlast.com
Walking on Earth
Walking on Earth
Platform determining individual stress levels through tech-based assessments.
37
$4.6M Seed
1
1 - 11
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
r***a@walkingonearth.com
Maison Sport
Maison Sport
Marketplace connecting ski instructors with people learning to ski.
37
$4.8M Series A
1
1 - 11
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
n**k@maisonsport.com
Midnite
Midnite
Platform for future-focused betting.
37
$18.5M Series A
11 - 51
Sportstech
London, UK
Marketing, Software Engineering, Marketing, Branding, Man...
n**k@midnite.com
Hexis
Hexis
Analytics-powered nutrition platform for athletes.
37
$2.0M Pre Seed
1
1 - 11
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
Blok London
Blok London
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.
34
$5.5M Seed
1
51 - 101
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
*****@bloklondon.com
Runna
Runna
Personalized running coach.
31
$2.4M Seed
1
11 - 51
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
b*n@runna.com
Neurocess
Neurocess
Wearable technology product that boosts training performance and reduces injury risk.
31
$3.5M Unknown
1 - 11
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
e***n@neurocess.co
Apex Rides
Apex Rides
The Apex bike is the ultimate in-home workout
31
$4.1M Unknown
11 - 51
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
s***n@apexrides.com
OVAL3
OVAL3
Digital platform for rugby players NFT cards.
31
$2.6M Seed
11 - 51
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
t***********r@oval3.game
Virtex Stadium
Virtex Stadium
Platform for hosting virtual reality sports events.
31
$3.2M Seed
2
1 - 11
Sportstech
London, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
t*m@virtexstadium.com
Dubit
Dubit
Game studio focusing on creating experiences for the metaverse.
28
$8.0M Unknown
101 - 251
Sportstech
Leeds, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
m***************d@dubitlimited.com
Prevayl
Prevayl
Sportswear brand creates luxury clothing with built-in smart technology.
28
$10.6M Unknown
11 - 51
Sportstech
Manchester, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
a**m@prevayl.com
Sportside
Sportside
Platform connecting you to local sports enthusiasts and coaches in your community.
28
$19.0M Unknown
1 - 11
Sportstech
Oxford, UK
Marketing, Software Engineering, Marketing, Branding, Man...
Luscid
Luscid
Marketing analytics platform.
25
$1.2M Seed
1 - 11
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
h*******e@luscid.com
Auro
Auro
Mobile app that provides a personal trainer in your ear.
25
$654k Pre Seed
1
1 - 11
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
e***n@auro.fit
efoldi
efoldi
Manufacturer of folding, compact mobility scooters.
25
1 - 11
Sportstech
London, UK
s*******g@efoldi.com
FITFCK
FITFCK
Fitness-focused dating platform connecting health-conscious individuals.
25
1 - 11
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
*****@fitfck.co.uk
Minderful
Minderful
Application for audio-based mental health monitoring and treatment insights.
25
1 - 11
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
n**k@minderful.com
Much Better Adventures
Much Better Adventures
Platform that connects people with specialist independent operators for organizing skiing, cycling, or road biking holidays.
25
1 - 11
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
g*y@muchbetteradventures.com
MunchFit
MunchFit
Food production company offering customized meal plans for home delivery through a subscription service.
25
$1.7M Seed
11 - 51
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
RacketPal
RacketPal
Mobile app connecting people with local racket sports partners, coaches, clubs, and leagues.
25
$189k Pre Seed
11 - 51
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
r****t@racketpal.co.uk
Solo60
Solo60
Discover your own gym from 60 minutes solo, with friends or as a personal trainer.
25
$950k Seed
1 - 11
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
h***o@solo60.com
Sport Buff
Sport Buff
Platform for real-time fan engagement in sports broadcasts through interactive gamification.
25
11 - 51
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
n***l@sportbuff.com
SwiftSkill
SwiftSkill
Platform for esports analytics, strategy, and team collaboration to help you become a better gamer.
25
$204k Pre Seed
1
1 - 11
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
a****i@swiftskill.gg
Titan Academy
Titan Academy
Automated coaching for simulation games.
25
$1.0M Seed
3
1 - 11
Sportstech
London, UK
Hiring, Design, Software Engineering, App Development, Ma...
g***n@titanacademy.io
Train Effective
Train Effective
A world-class sports academy in your pocket.
25
$366k Pre Seed
11 - 51
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
n**k@traineffective.com
Another Round
Another Round
Platform offering personalized fitness and training programs.
25
Sportstech
London, UK
Design, Software Engineering, Marketing, Hiring
m*x@anotherround.co.uk
Soccer Manager
Soccer Manager
Platform that lets players manage their favorite football team online.
21
$4.2M Unknown
11 - 51
Sportstech
Preston, UK
Design, Software Engineering, Sales, Marketing, Cybersecu...
Millo
Millo
Smoothie maker that uses smart technology to create personalized blends.
15
1 - 11
Sportstech
Cambridge, UK
r******s@getmillo.com
KYMIRA Sport
KYMIRA Sport
Sportswear designed to enhance performance and aid recovery.
15
1 - 11
Sportstech
Reading, UK
Obbi Golf
Obbi Golf
Golf course management vertical SaaS.
15
$1.5M Seed
1 - 11
Sportstech
Belfast, UK
Hiring, Design, Software Engineering, App Development, Ma...
Intelligent Health
Intelligent Health
Platform encouraging daily physical activity through expert-led programs.
15
11 - 51
Sportstech
Reading, UK
r*****************h@intelligenthealth.co.uk
Hitmarker
Hitmarker
Platform featuring job opportunities in gaming and esports.
15
$213k Pre Seed
11 - 51
Sportstech
Newcastle, UK
Design, Software Engineering, Marketing, Hiring
p**l@hitmarker.net
Corner
Corner
Corner is a transformative fitness, wherever you are.
15
1
1 - 10
Sportstech
Manchester, UK
Design, Software Engineering, Marketing, Hiring
GameplAI
GameplAI
AI-powered sports betting platform.
15
$1.9M Seed
1 - 11
Sportstech
Norwich, UK
Hiring, Design, Software Engineering, App Development, Ma...
n***********s@gamepl.ai
Reflo
Reflo
Sustainable sports clothing brand.
15
$1.3M Seed
1 - 11
Sportstech
Sheffield, UK
Hiring, Design, Software Engineering, App Development, Ma...
r**y@reflo.com
Screach
Screach
Smart device interactivity platform
15
$2.0M Unknown
11 - 51
Sportstech
Newcastle, UK
Hiring, Design, Software Engineering, App Development, Ma...
d********s@screach.com
Attraction World
Attraction World
Ticket platform specializing in theme parks and attractions in the United Kingdom.
15
51 - 101
Sportstech
Birmingham, UK
Clubhouse Golf
Clubhouse Golf
Retailer of golf equipment, clothing, and accessories.
15
11 - 51
Sportstech
Manchester, UK
b*n@clubhousegolf.co.uk

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