Startups
Florence
https://florence.co.ukMarketplace connecting vacant care home shifts with local nurses and carers seeking extra work.
Summary
Insights
Florence's business model addresses a critical need in the healthcare sector by efficiently connecting care homes with local nurses and carers to fill vacant shifts. Based in London, this marketplace leverages both B2B and B2C strategies to streamline hiring, alleviating staffing shortages that can lead to employee burnout and reduced care quality. Offering a direct marketplace, Florence outpaces traditional staffing agencies and job boards in speed and efficiency, providing a more immediate and flexible solution to understaffing. Backed by AXA Venture Partners, the company shows substantial growth and scalability potential in this specialized niche.